Our Conversion Rate

Based on our customer research, we believe our conversion rates are the highest in the industry – on average 20% to 40% higher than that of competitors using the same list.

Relative to offshore and other low-priced vendors, we believe we provide significantly higher quality, better service, faster turnaround time, and fewer subscriber complaints.

Perhaps surprising to some, we also don't cost a lot more when you look at the total project cost of a campaign. Here's why:

  • By getting a higher list penetration (defined as # completes/list size) on requalifications, we significantly reduce the number of (higher-priced) new names that are required
  • By also getting a higher list penetration on new names, we lower your list purchase costs, since you need a smaller list for the same number of completes

Specifically, for each 1% increase in the average list penetration rate on a project, your total project cost decreases by 2-3 cents per complete. Therefore, if our response rate is 15% higher than another vendor, it will save you 30-45 cents per complete.*

Click here to see a numeric example


*This savings can be applied against our (on average nominally) higher gross cost per complete vs. low-priced vendors.




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