In the illustration below, it initially appears that we cost 40 cents more per complete than the value price competitor. However, we are nearly at parity on a total cost basis because of our higher list penetration.

	Cost Category	Line Item Description	Value Price Vendor		American Pacesetters		Difference (AP-LPV)
	Assumptions:	Size of existing subscriber list	10,000		10,000
		Goal for number of total "completes"	10,000		10,000
		Requalification list penetration rate	35%		50%
		New Name list penetration rate	25%		40%
		Cost per requal from telesvc vendor	$3.00		$3.40		$0.40
		Cost per new name from telesvc vendor	$3.50		$3.90		$0.40
		Cost per thousand names from list vendor	$200		$200
	Requalification:	Number of requal completes	3,500		5,000
	Telesvc Cost:	Total requal teleservices cost	$10,500		$17,000		$6,500
	New name:	Number of new name completes	6,500		5,000
	Telesvc Cost:	Total new name teleservices cost	$22,750		$19,500		($3,250)
	Total Teleservices Cost (both requal and new name)		$33,250		$36,500		$3,250
	New name:	Number of new name leads required	26,000		12,500
	List Cost:	Total new name lead list cost	$5,200		$2,500		($2,700)
	Total Project Cost (both list cost and teleservices cost)		$38,450		$39,000		$550
	Total Project Cost per Complete		$3.85		$3.90		$0.05

We provide the industry’s best overall combination of quality, service, and value.  As we say in our tagline, “We Commit.  We Deliver.  No Excuses.” We invite you to contact us to learn more about how we can help you achieve your subscriber goals.